UGH, SERIOUSLY?

• The home page starts off slamming you with different buttons on the home page that becomes overwhelming and repetitive.
• ‍When finding artists you had to scroll horizontally to view them (which felt awkward). Many users had feedback on ads being implemented within the schedule timeline and how jarring it felt.
• The map is a screenshot placed onto a google maps location, so when moving the map around, the legend is stuck in one place. This forces you to scroll back and forth between the map and key.
• The food vendors would display their name, and have a sentence about the style of food they serve. But there was no menu shown or dietary information for any of the food vendors available.

MAKING DECISIONS

• Most of the design choices I developed were deprived of my research from competitors: how they organized information, pathways, implemented features, and how each interaction felt.
• When thinking about the audience, I looked at different pain points of boston calling's current app and developed features to make things more stream-lined: buying tickets in-app, sharing your schedule, favoriting artists, sampling different songs, creating a personalized schedule, menus for each food vendor, and allergy icons for food items.
• Because every artist has their own unique style, I wanted to push towards a modern yet clean visual system (so it wouldn't clash with anyone!) while maintaining functionality.

WELL, IN THE END…

With this new design, I was able to put more focus on each artist, who they are, what type of music they’re playing, and where people can find them at the festival. Keeping in mind that many shows overlap, I decided to add a feature that links the artist’s Spotify so people can listen to their music if they miss their concert!

In addition, I provided more information for food vendors with a detailed explore page that shows different price ranges, cuisine styles, and filter options for any dietary restrictions. Each food item also contains an icon if it contains fish, seafood, nuts, or is vegetarian, vegan, or gluten-free.If more time was available, I would’ve loved to redesign the map and code the app to implement user testing with a focus group.
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Without user testing, I won’t truly know for certain if I was able to create an interface with digestible information. But, I have hope that one day I can develop this app and allow users to test it publicly or collaborate with the Boston Calling team to decrease the pain points that many users run into.