Chewmai

OVERVIEW

Chewmai is a personal brand focused on creating humorous short animations and illustrative artworks featuring animals or creatures on social media. The brand has an audience of over 55,000 people worldwide and contains content that has reached over 7 million people. On the side, Chewmai runs an online shop selling different types of stationary and household goods.

In order to echo the spirit and content of Chewmai, I designed the logo with the typeface Gotham Round, which provided a simplistic yet playful voice. Directly placed on top of the underscore, which a referral to the official social media handle “@chewmai_”, I designed a curved gold crown as a call-back to the brand’s mascot “Chewie” the duck. Based off of the new visual system, I designed business cards, thank you cards, packaging seals, the shop website and directed product photoshoots.